When running a bar or restaurant, your clientele can have some big expectations. In addition to thoughtful staff serving great food, creating an inviting ambience is crucial and playing content is one of the best ways to do just that.
Today, many bars and restaurants automatically include TVs to keep their patrons entertained, but did you know that if you want to show content like films, TV shows, or news, you’ll need a license to avoid copyright infringement? We work with establishments of all sizes to ensure they’re covered quickly, affordably, and simply, all thanks to the MPLC Blanket License.
But maybe you don’t think you need a license because you’re not sure if you’re even going to show content. Here’s why missing out on crowd-pleasing entertainment might be a big mistake.
By streaming movies, TV shows, and news, you can give your guests something to chat about as they have a night out or even distract them as they’re waiting for a table. Some studies show that content can increase a customer’s dwell time (the time they spend in a restaurant) as much as 20 minutes. [1] And more time in your establishment means more money in your pocket.
Another study by DLM Media showed that 78% of diners liked having TVs present as part of their dining experience and it’s easy to understand why. [2] In addition to content acting as a conversation starter or to fill the time while waiting, movies, shows, and news add to the general atmosphere. According to an MPLC survey, 70% of patrons said it even factored into which pub they’d go to depending on if the establishment had a television or not. [3]
Keep the news on for those that like to stay up to date, play family-friendly shows to keep kids entertained, or even play movies that’ll add ambience to your trivia nights. You can also play finales of hit TV shows live which can draw huge crowds.
But, to do that, you’ll want to make sure you’re covered. Too many establishments have been sued for playing music they didn’t have the rights to and those same issues extend to any copyrighted audio-visual works as well. Legal fees and copyright infringements can be devastatingly costly in certain circumstances.
The MPLC Blanket License covers tens of thousands of titles from studios all over the world, and it works automatically, so you can continue to keep your guests happy. Get in touch today to see how we can help.
REFERENCES:
[1] ANALYSIS: 3 Ways Atmosphere TV Boosts Restaurants’ Bottom Line — The Rail
[2] Elevating the Dining Experience: Integrating TV Services in Restaurants – DLM Media
ADDITIONAL REFERENCES
Importance of AV Systems in Modern Restaurants – Orbiting Web
Enhance Your Restaurant Experience with a Mounted TV
4 Things You Need to Know About Using TVs in Your Restaurant | Lelch AV