If you’re thinking about member engagement strategies and how you can keep your clients coming back for more, there are few things that motivate better than movies or TV shows.
CONTENT AND MOTIVATION IN THE GYM
Many have had those moments at the gym where they think they’ve worked out to their limit. Or they’re just tired for the day. Being able to distract your members with their favorite films and TV shows as they lift weights or get in some cardio is the perfect thing to keep them moving.
There have been studies done that say content itself, and the kind watched, can increase blood flow and circulation. 1 And it’s not just increased motivation, great content also has an impact on member engagement 2 – that means they’re more likely to want to visit more often.
LEGAL REQUIREMENTS FOR SHOWING CONTENT
But how do you get that kind of energizing, member-pleasing content? First, you’ll need a license because all the content, including the films and TV shows you watch, are almost always copyrighted. That means their rightsholders (the studios and producers that help create them) need to be paid every time they’re played in any kind of a public setting. Without a license, businesses of all sizes open themselves up to legal issues.
HOW THE MPLC BLANKET LICENSE HELPS
That doesn’t mean you need to turn off your TVs though. We work with those studios and producers so that we can help bring their content to public spaces with our MPLC Blanket License. It’s one simple, affordable solution that allows our clients to show tens of thousands of titles without needing to report what they’re showing. If you’re looking for copyright compliance for your fitness center, look no further.
With clients like Warner Bros., Universal, Paramount, and Disney, your members will be able to watch almost anything as they come back to your gym again and again.
Click the link to get started or give us a call at +1 (888) 552-MPLC.
REFERENCES:
1 Your TV Choices At The Gym Can Affect Your Workout
2 The Benefits of Exercise Entertainment for Fitness Centers | Remar Technologies Group